Start Your Own Small Business - Pass Christian University

Start Your Own Small Business Learn how to take your dream of starting a business and put it into action. In this class, you'll learn everything you need to know about starting a business. You'll begin by discovering the tricks to picking the right opportunity for you. Next, you'll learn how to develop proven marketing techniques to easily build sales. Since every business needs money, we'll discuss traditional and nontraditional financing options. Finally, you'll learn easy-to-implement employee-management procedures and how to write business policies that help you build your business.

You, as a business owner, need to manage all your limited resources. One resource that often gets overlooked is your time. In the final lesson, you'll learn time-management techniques especially for entrepreneurs. While taking this course, you'll discover the secrets that separate the successful entrepreneurs from the struggling ones.

Recommended Courses:

Students who enrolled in Start Your Own Small Business were also interested in the following courses:

Building Wealth

Creating a Successful Business Plan

Effective Business Writing

Marketing Your Business on the Internet

Fundamentals of Supervision and Management

Syllabus:

All courses run for six weeks, with a two-week grace period at the end. Two lessons are released each week for the six-week duration of the course. You do not have to be present when the lesson is released, but you must complete each lesson within two weeks of its release.

A new section of each course starts on the second or third Wednesday of each month. If enrolling in a series of two or more courses, please be sure to space the start date for each course at least two months apart.

Week One

Wednesday - Lesson 01

If you've dreamed about starting a small business but didn't know where to start, you've come to the right place! In this first lesson, you'll learn why you should start a business, why now might be the perfect time to do it, and what separates successful business owners from those who remain dreamers.

Friday - Lesson 02

Today, you'll find out about the three different ways to start a business. We'll explore the advantages and disadvantages of buying a franchise, buying a business, and starting a business from scratch.

Week Two

Wednesday - Lesson 03

No matter what business option you're leaning toward, you must find and exploit your unique selling proposition (USP). Your USP is the reason a customer would do business with you instead of someone else. In this lesson, you'll develop your USP. Then you'll discover the single most valuable asset in your business and how it can create all the wealth you'll ever want.

Friday - Lesson 04

Alan Lakein, a leading expert on time management, says, "Failing to plan is planning to fail." Today, you'll learn all the advantages of having a written business plan. You'll see how it helps you take advantage of more opportunities and keeps you focused on achieving your goals. If you need to find financing for your business, having a business plan becomes twice as important.

Week Three

Wednesday - Lesson 05

Once you've chosen the business opportunity you're going to pursue, you'll need to legally set up your company. To do that, you'll have to choose whether to be an S-corporation, a corporation, or a limited liability company. Each of these structures has advantages and disadvantages. In this lesson, you'll find out how to decide which one would work best for you.

Friday - Lesson 06

Unless you have your own vault of money for marketing, you'll need to know the best way to spend limited resources to create the most sales. As a future business owner, you need to understand the importance of direct-response marketing along with tracking and testing. You'll learn about those things today as you discover how to expand marketing efforts that work and cut or improve those that are ineffective.

Week Four

Wednesday - Lesson 07

In this lesson, we'll continue discussing marketing as we explore the pros and cons of two main forms of it: advertising and publicity. We'll take a detailed look at free publicity because it's one of the most cost-effective ways to market your business.

Friday - Lesson 08

No one can run a business effectively without proper accounting and financial statements. But few business owners take the time to understand the basics of bookkeeping. Today, we'll walk hand-in-hand with an actual business owner as she sets up her accounting records. By the end of this lesson, you'll know the basics of accounting and be able to analyze and develop your own financial statements.

Week Five

Wednesday - Lesson 09

Most new business owners need to find money to start their business. In this lesson, you'll find out the most common, traditional ways to fund a business and a few nontraditional ways as well. Whichever method you choose, your desire to get your company going is what will make the difference. Many people give up too soon or don't use the feedback from a funding source to improve their plan. You don't have to be one of them!

Friday - Lesson 10

Employees can make or break a business. Just think about businesses you wouldn't use again because of the service the employees provided. Bad employees can cost a company thousands of dollars, and you, as an owner, won't have the luxury of hiring and training employees on an ongoing basis. Hiring, training, motivating, and parting with employees are all complex processes. Today, you'll learn tips that make them easier.

Week Six

Wednesday - Lesson 11

Having effective business policies in place helps your business run efficiently. It also gives your employees a framework for knowing what's expected of them. By the end of this lesson, you'll be able to develop your own business policies, including sexual harassment and ethics policies. We'll also discuss creating an employee manual.

Friday - Lesson 12

To ensure success, business owners need to be able to use limited resources efficiently. In this final lesson, we'll focus on how best to manage your time, relationships, and personal financial position. You'll leave this course knowing you've done all the preliminary groundwork to get your business off to a good start.

This course includes a knowledgeable and caring instructor who will guide you through your lessons, facilitate discussions, and answer your questions. The instructor for this course will be Kris Solie-Johnson.

Kris Solie-Johnson, chancellor and president of the American Institute of Small Business, best-selling author, educator, speaker, and mother of three, is an energetic and passionate entrepreneur. Her books are in public libraries, high schools, colleges, and military bases both nationally and internationally. Solie-Johnson has an MBA in Venture Management from the University of St. Thomas and over 19 years of experience helping entrepreneurs reach their goals quickly through joint venture partnerships, creative marketing programs, and innovative financial options. She's dedicated to motivating and inspiring owners to achieve beyond their dreams.

Requirements:

Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader).

Student Reviews:

"As an artist with limited business sense, this was the perfect course for me to take. Kris took a lot of the mystery out of starting a small business. Her teaching style was very friendly and easy to comprehend. Thank you!"

"Excellent instructor - excellent course! I thoroughly enjoyed taking this class and can't wait to use the information I learned to start setting up my own small business. Thanks for the opportunity for me to be able to take this class. It was very little effort on my part to complete it, but what I learned will stay with me a lifetime."

"Great course! This was my first on-line course and I was very skeptical about it. I was surprised how much information was given and the ease of doing everything on the internet. With a family and a full-time job, the flexibility of doing your course work, when it fit your schedule was so very sweet! I thought the discussion pages were going to be a waste of time and space, but once again I was surprised at the information you could gather reading and corresponding with the professor and other classmates. Last, but certainly not least... Professor Kristin made the class. She made it a point to work with EVERYONE in our class. She supplied ideas, tips, and gave us direction in reaching our goals. I can't even imagine the hours she most have put in on her computer answering each and every one of us. Great job, Professor Kris! Thank you so much for all your information and guidance."

"I enjoyed the course and although I own a small business already, I learned some very important tips."

"I enjoyed this class very much, the Professor was extremely knowledgeable and professional. I would definitely recommend it to someone with this particular interest."

"I feel this class has helped me gain a greater insight into my own goals and provided support that will be useful going forward in the development of my next career."

"I found the instructor to be knowledgeable, approachable, supportive and helpful. She has a very creative side and was very personable as well. I learned a lot in this course and it will all be very useful and applicable in my future business endeavors. I am glad I took this course and will recommend it to others."

"I have enjoyed this course so much. Professor Kristin made it fun to learn. Not only have I learned much that I didn't know, but I also gained a different perspective in the more familiar areas of business. The lessons were very informative and I especially like the discussion areas to "eavesdrop"! The Professor’s quick responses and encouragement kept my attention and I looked forward to each new lesson. Thank you for the great class. I am glad I tuned in."

"I have really enjoyed this class and it was very, very helpful to me and believe me this last 6 weeks flew by. This is the best class I have ever had. Thank You!"

"I learned a ton and really looked forward to my classes. I am very excited to have found this class and thrilled to have been able to participate in it. Thank you very much."

"I really liked the instructor's comments. Especially if it is not what you wanted to hear because sometimes an objective person's point of view helps you decide on what to do and how to do it."

"The instructor was very informative and interested in the subject. She was very helpful in the discussion boards. This class was very useful and I would recommend or take any class taught by this instructor."

"This was my first online course and I was not sure what to expect. The information was well presented and relevant. I will definitely be signing up for future online courses."