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Courses >
Web Page Design > Achieving Top Search Engine Positions
 Learn
how to achieve top search engine positioning in this
highly-interactive, six-week course. Discover how search engines work
and how important events have shaped the entire Search Engine
Optimization (SEO) industry. Learn which search engines are used the
most frequently, and which ones you must absolutely get your site
listed in. Master important HTML tags and understand how to use them
effectively and ethically. Explore exciting and free online tools that
can help you choose the most popular keywords related to the topic of
your Web site. Domain, folder, and file naming conventions are
discussed along with content layout and its effect on search engine
positions. The entire SEO cycle is covered in detail, from primary
keyword selection through the post-submission analysis. By the end of
this course, you will have the knowledge and the know-how to achieve
top search engine positions!
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Achieving Top Search Engine Positions
Creating Web Pages
Syllabus:
All
courses run for six weeks, with a two-week grace period at the end. Two
lessons are released each week for the six-week duration of the course.
You do not have to be present when the lesson is released, but you must
complete each lesson within two weeks of its release.
A new
section of each course starts on the second or third Wednesday of each
month. If enrolling in a series of two or more courses, please be sure
to space the start date for each course at least two months apart.
| Week One |
| Wednesday - Lesson 01 |
In
the lesson, you'll learn about the fascinating history of search
engines. You'll discover the differences between search engines and
directories, and you'll find out which ones you must get your Web site
listed in.
|
| Friday - Lesson 02 |
Today,
you'll get a behind-the-scenes look at how search engines actually
work. This fundamental knowledge is essential for you to obtain the
highest search engine rankings possible!
|
| Week Two |
| Wednesday - Lesson 03 |
Developing
a keyword list is one of the most important things you can do to get
your Web site listed with search engines. This lesson includes
step-by-step instructions for creating astounding, comprehensive
keyword lists that are second to none.
|
| Friday - Lesson 04 |
In
today's lesson, you'll learn how to perform a pre-submission analysis
of your Web site. You'll learn the determining factors in keyword
effectiveness. You'll also learn about an online tool that you can use
to determine the Keyword Effectiveness Index of any keyword!
|
| Week Three |
| Wednesday - Lesson 05 |
In
this lesson, we'll focus on highly important HTML tags that greatly
affect search engine optimization. You'll learn which tags to use,
where to use them, and which parameters to include.
|
| Friday - Lesson 06 |
Today,
you'll learn how the layout of your Web site content can greatly impact
your search engine rankings. You'll master the ability of developing
the portions of a Web page that are heavily scrutinized by search
engines. You'll also learn about the importance of using content
related keywords.
|
| Week Four |
| Wednesday - Lesson 07 |
In
this lesson, you'll find out how domain names and file naming
conventions can positively affect your search engine rankings. You'll
learn which naming conventions work, and which characters to use when
separating words within a filename or a domain name. You'll also
discover how to develop gateway pages, which function as alternate
entrances to your Web site.
|
| Friday - Lesson 08 |
Today,
you'll learn about spamming techniques to stay away from. Many novices
accidentally use some of these techniques, and their use is often
detrimental to search engine rankings. You'll also find out how much
keyword usage is acceptable, and how much can be considered over-usage.
|
| Week Five |
| Wednesday - Lesson 09 |
This
lesson is all about the ins and outs of submitting your Web sites to
search engines. You'll find out about a free service that enables you
to submit your Web site to 12 major search engines all at one time.
|
| Friday - Lesson 10 |
After
you submit your Web site to a search engine, you'll need to monitor
your success. Today, you'll discover how to do this in a
post-submission analysis. You'll learn how to determine your rankings
and how to view server log files to obtain information about your
visitors. You'll also find out about referral logs, which can show you
where your visitors are coming from.
|
| Week Six |
| Wednesday - Lesson 11 |
Today,
we'll explore powerful online promotion techniques that can
dramatically improve your search engine rankings. You'll discover how
newsgroups and e-mail signatures can play a powerful role in marketing
your site. You'll also learn how noncompeting site links can add
validity to your site and improve your rankings.
|
| Friday - Lesson 12 |
In
our final lesson, we'll discuss how you can improve your search engine
rankings through offline promotion. We'll examine affiliate programs
that can be highly beneficial. Finally, you'll learn how to monitor the
effectiveness of your marketing efforts.
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This
course includes a knowledgeable and caring instructor who will guide
you through your lessons, facilitate discussions, and answer your
questions. The instructor for this course will be Robert Viers.
 Bob
Viers is an accomplished Search Engine Optimization expert, Web
programmer, and online author. He has obtained multiple top-ten
listings in major search engines for Web sites with widely varying
topics. Mr. Viers is currently responsible for obtaining and
maintaining top search engine positioning for a large corporation. His
online tutorials and technical reviews have been enjoyed by thousands
of Web surfers worldwide.
Requirements:
Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins
(two free and simple downloads you obtain at
http://www.adobe.com/downloads by clicking Get Adobe Flash Player and
Get Adobe Reader). Completion of the 'Creating Web Pages' course or
equivalent HTML experience, and a computer of any type.
Student Reviews:
"Enjoyed the course very much! It was my first exposure to
on-line education and I was very impressed with the knowledge I felt
able to absorb, and the pacing of the classes. Thanks so much."
"Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some."
"Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so."
"Great course! Everything I expected and more."
"Great, lots of reading but good!"
"I really learned a lot from this course. I am in the
process of developing another web site which will need to have a very
high search position and this class will help me achieve this goal. I
didn't realize there was so much to achieving high position ratings.
Thank you for all your knowledge and expertise."
"I would never have guessed what it takes to achieve top
search engine positions. The course was a lot of work, but very helpful
to me as I launch a web based business. Thanks!"
"Thanks, this was very valuable information, not generally available."
"The instructor was very knowledgeable and had a great way
of expressing the information. He made everything very understandable
and did a very good job of using examples to illustrate the lesson
information. He was VERY in-depth and thorough on every single topic
that was covered. I plan on keeping all of the lessons as a reference
guide for the future."
"There was much more interaction with an instructor than I thought there would be."
"This course set me straight on why I was unable to get
listed on several search engines. I have started work to generate SEPOG
pages on several categories of products I sell on the Internet. This
course answered many questions. Thanks for the great material."
"Very good course and teacher. I never realized the amount
of work necessary to obtain top search engine results. Assignments were
tough but necessary."
To purchase this course, click the Enroll Now button below:
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